Be able to create an "offer funnel" with dynamic triggers.
So that a buyer doesn't "feel like" they're talking to a robot.
ie.
  1. Personalized offer. Merge "first name" - possibly use the aggregated data you have internally or ability to "insert location" - so we can use message like "I can do this because I see you live near INSERT CITY" or even merge in offer price into the.
  2. Ability to adjust offers based on location. Shipping is different by zones so if they live closer to me shipping is cheaper, I'd like to discount it.
  3. Greater control on time of offer + counter offer on timeline, so it doesn't look like you're using automation.
  4. Ability to CHANGE offer message on counters for each progression of counter. Sending the same message makes us sound "robotic" + ability to add dynamic offer from OFFER price vs listing price.
IE. Listing $100.
First offer (buyer): $65
Initial Offer (3d): $90
Second offer (buyer): $70
Automation: If we send the same message it won't work as well vs saying something like "Let's meet in the middle, this seems fair right? Plus I see you live near INSERT city, I can get this shipped today." then send an offer of $85.
IF buyer sends another offer at $80...
I'd like to say "seriously, this is the best I can, I appreciate your $80 but $85 is the best I can do.